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Women In The Music Industry

Virtual Panel - Live on YouTube

Open to the Public

BMI x LALIFF invite you to an intimate conversation with the world’s leading powerhouse expert in Latin Music Leila Cobo! This brilliant writer, prolific published author, TV host, and Vice President of Latin content for Billboard, will be sharing her truth, experiences, and successes while navigating through the ever-changing music industry.

She will share her insight regarding the dearth of femme represenation in positions of power & influence in the Music Industry, and highlight where the music business is shifting and working towards parity for femme Executives, Artists, and Producers in the game.

Salud to building a more inclusive and diverse Music Industry!

Click here to tune in on the day of the event.

Moderator

Alex Flores, Senior Vice President, Creative at BMI (Broadcast Music, Inc.)

Alex Flores is the Senior Vice President, Creative at BMI (Broadcast Music, Inc.). In this role, Flores oversees the Creative teams in BMI’s six offices in Atlanta, Austin, London, Los Angeles, Nashville and New York, helping to support the Company’s songwriting community and cultivate key industry relationships. She works closely with Mike Steinberg, Executive Vice President, Creative & Licensing to oversee the continued development and execution of acquisition and retention strategies that are in line with BMI's overall mission of growing our leading market share across all genres of music.

Before joining BMI, Flores held various positions at BMG, including her most recent post as Senior Vice President of Marketing, North America. In that role, she managed the day-to-day operations of the U.S. Synch Marketing teams while continuing to secure placements for BMG’s repertoire across all media platforms. Flores also worked closely with her international counterparts, songwriters, producers and artists to maximize synch opportunities in the U.S., as well as acquire talent and renew deals. She joined BMG in 2012 as a Director, Marketing, Film & Television where she was responsible for placing music in films, TV shows and soundtracks. She also held positions of increasing responsibility at Walt Disney Studios, Universal Pictures and Univision Music Group.

In 2020, she was honored as one of Billboard’s Women in Music, and in 2021, she was named one of LAMC’s Wonder Women of Latin Music.

Speakers

Leila Cobo

A Fulbright scholar from Cali, Colombia, Leila Cobo is Billboard’s VP/Latin Industry Lead, overseeing the brand’s Latin content and programming, including programming Billboard’s yearly Latin Music Week. One of the world’s leading authorities in Latin music, Leila was the first U.S.-based journalist to prominently cover Latin music on a daily basis and has been instrumental in transforming its coverage and perception in the U.S. Leila is also a classical pianist and an author. Her latest book, Decoding Despacito: An Oral History of Latin Music (Penguin Random House), was featured in the New York Times’ Summer reading list. She’s also published two award-winning novels (Grand Central Publishing/Hatchette), and biographies on Jenni Rivera and Ednita Nazario (Penguin).

Leila has degrees in journalism (Universidad Javeriana) and piano performance (Manhattan School of Music) and a master’s in communication management from The Annenberg School at USC. She was named a 2020 “Wonder Women of Latin Music” by LAMC; a “Leading Latin Lady” by the Latin Grammys; and received the TJ Martell “Music Industry Trailblazer” award.

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