Johanna Calderon-Dakin

Johanna Calderon-Dakin, PR for LALIFF

PR Department

Johanna is a bilingual communications specialist with extensive experience in the entertainment and creative industries. She has developed and executed successful communication strategies for brands and institutions across the globe including Airbnb, American Film Institute, COLCOA French Film Festival, Distro TV, Epic Pictures, Fuse Media, Hola Mexico Film Festival, Latino Film Institute (LALIFF and Youth Cinema Project), NALA Films, OC Fair, Poppy Jasper International Film Festival, Saatchi & Saatchi LA, SABEResPODER, San Sebastian International Film Festival and Vision Films among others. She works closely with clients to help them position themselves as thought-leaders in their industry by designing and implementing valuable strategic communication campaigns while increasing their profile and business capabilities.

Born and raised in Mexico City, she is in a unique position to help her clients develop and expand their business and presence in the ever-growing US Latino and Latin American markets. Her knowledge and understanding of the culture and language has resulted in competitive press in both English and Spanish media.

She has excellent client-relationship skills as well as strong media relationships with top-tier US Latino outlets as well as in Mexico and Spain. She graduated from Boston University majoring in Communications with a minor in Latin American International Relations.